Its 36mm oyster case lacks the bulk of a Submariner, GMT, Yacht-Master etc. New old stock Turn-O-Graphs like this were known to exist in dealer inventories up until just a couple years ago.
I imagine Rolex made 1000s of them in their last marketing push attempting to get people excited about the model.
The large red sweep second hand with red date display and sporty oyster bracelet make the TOG the gentleman’s Rolex sport watch.
Although certainly not the most recognized watch from the esteemed Geneva based company, it is a historically significant model none the less.
It was the first watch to introduce the idea of the rotating bezel way back in 1953.
The Turn-O-Graph is known to this day in North America as the Thunderbird due to this association.
Our example is in excellent condition, showing only the slightest wear, with insignificant scuffs here and there.
They even offer a vintage sound as the watch is worn and the links rattle around.
A period correct bracelet adds significant value to a watch like this. There are many people out there who love watches, especially Rolex watches.
For such a versatile and functional watch, it’s a shame more people haven’t discovered them.
Including a one year Bill Le Boeuf Jewellers Warranty the watch is estate priced at 00.00. Oyster Date 1501 with an engine turned bezel is no longer available.
There are a few of us who appreciate the added functionality of the two way timer bezel, but most who have purchased a Datejust opt for the simple fixed bezel varieties.